How Mafiathon 3 worked with celebrities and brands
Marathon flows have become one of Twitch’s most powerful narration formats, but few creators have transformed them into cultural events like Kai Cenat. What started as an experience with Mafiathon 1 in 2023 made snowball in a trilogy that redefines what is possible for live streaming. We have previously covered Mafiathon 1 and Mafiathon 2, […]
Tiktok speaks to brands like it’s a grocer now
Tiktok is starting to resonate with brands of food and drinks as a platform through which to capture the attention of buyers, sell via Tiktok Shop and even develop new products. Amanda Parker, food manager for Tiktok Shop, told Modern Retail at the Groceryshop conference in Las Vegas that if the platform had initially succeeded […]
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EA sports games in streaming: creators creating media threshing
Sports games are often overlooked with regard to discussions between hardcore players. Despite genres like Mobas, Fighting gamesAnd Shooters Attract attention to live broadcasting thanks to their competitive nature, sports games seem to be quietly launching while avoiding ESports projectors. And this happens despite the basics of massive players for the outings of annual sports […]
Why Horizon and Havas unite their strengths on the American market
The portfolio company of the French agency Havas and Horizon Media, the largest independent media shop in the United States, should pool its media operations in the United States, thanks to a planned joint venture to order $ 20 billion in annual invoicing. The arrangement is an attempt to compete more effectively for customers in […]
Workers say they are left to learn to use AI
Technological disturbances cost businesses from companies with $ 2,000 or closer to $ 4 million per year in loss of productivity, according to the latest research – something that should draw the attention of each HR leader, because their organizations pour more resources in AI and digital transformation. The figures reveal a disturbing disconnection. While […]
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The New York Times cuisine hits the video led by the personality to drive submarines
The New York Times’ vertical cooking has started a new series of videos and a newsletter franchise led by producer Vaughn Vreeland, making free star recipes as part of a push to attract a younger audience in its subscription funnel. Although the Times plans to monetize videos and newsletters with advertisements (there is no launch […]
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How Volvo markets its electric vehicles in a moment of uncertainty
The so -called “Big Beau Bill” by President Donald Trump puts an end to a tax credit on electric vehicles of $ 7,500 at the end of this month, which could have an impact on sales of electric vehicles – not to mention the economic -contrary winds and price effects on automotive prices. Thanks to […]