The portfolio company of the French agency Havas and Horizon Media, the largest independent media shop in the United States, should pool its media operations in the United States, thanks to a planned joint venture to order $ 20 billion in annual invoicing. The arrangement is an attempt to compete more effectively for customers in […]
Workers say they are left to learn to use AI
Technological disturbances cost businesses from companies with $ 2,000 or closer to $ 4 million per year in loss of productivity, according to the latest research – something that should draw the attention of each HR leader, because their organizations pour more resources in AI and digital transformation. The figures reveal a disturbing disconnection. While […]
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The New York Times cuisine hits the video led by the personality to drive submarines
The New York Times’ vertical cooking has started a new series of videos and a newsletter franchise led by producer Vaughn Vreeland, making free star recipes as part of a push to attract a younger audience in its subscription funnel. Although the Times plans to monetize videos and newsletters with advertisements (there is no launch […]
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How Volvo markets its electric vehicles in a moment of uncertainty
The so -called “Big Beau Bill” by President Donald Trump puts an end to a tax credit on electric vehicles of $ 7,500 at the end of this month, which could have an impact on sales of electric vehicles – not to mention the economic -contrary winds and price effects on automotive prices. Thanks to […]
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Media purchase briefing: Aquila testing her wings, media agencies pay special attention to the work of their customers
The measurement of the cross media has long been a kind of Saint Grail for media and marketing industries – long sought after but never found in its perfect form. Could it be that, like the giant eagles who come to the rescue of Frodon Baggins and Sam Gamgee at the end of the Lord […]