The measurement of the cross media has long been a kind of Saint Grail for media and marketing industries – long sought after but never found in its perfect form. Could it be that, like the giant eagles who come to the rescue of Frodon Baggins and Sam Gamgee at the end of the Lord […]
Media purchase briefing: when the equation is just as important as IQ to help customers grow
John Connors, CEO and founder of Boathouse, has spent the last 25 years in Zagging while most independents Zig. And for the most part, the strategy worked well enough for the Boston -based full service agency to increase regularly – in 2025, Connors plans to grow between 5 and 10%, because it manages around $ […]