For all the speeches on the creation of an AI genetive, I receive ancs daily from this agency or this data platform deploying a new system of owner that changes everything! – It is not as impactful as what happens to the research company. Zero research click on and optimization of generative research (GEO) are […]
Media purchase briefing: Aquila testing her wings, media agencies pay special attention to the work of their customers
The measurement of the cross media has long been a kind of Saint Grail for media and marketing industries – long sought after but never found in its perfect form. Could it be that, like the giant eagles who come to the rescue of Frodon Baggins and Sam Gamgee at the end of the Lord […]
Media purchase briefing: Fullthrottle offers an easy button for small agencies and brands
While portfolio companies are looking to become larger or stopped from the race to the top of the heap, the rest of the world of the media agency is preparing to offer similar tools and capacities in a wait, they will successfully attract medium -sized brands of large boys and girls. In the meantime, a […]
Media agencies examine paid research in the noise of the zero signal click
While consumers change the way they are looking for information on the web through AI, marketing specialists and media agencies are starting to rethink the role that paid research plays in their media plans. With this rethinking, they monitor a small set of dashboard indicators for signs that advertising performance slips, or their competitors take […]
Two agencies are keys to minimal staff, maximum independent
It could be perceived as an uncertain sign of economic time that agencies do their best to stay thin by keeping the staff full time at least and based more on independent aid in areas where the elevator is necessary. But speaking with the directors of two agencies, it is as much a means of […]