Marathon flows have become one of Twitch’s most powerful narration formats, but few creators have transformed them into cultural events like Kai Cenat. What started as an experience with Mafiathon 1 in 2023 made snowball in a trilogy that redefines what is possible for live streaming. We have previously covered Mafiathon 1 and Mafiathon 2, […]
Tiktok speaks to brands like it’s a grocer now
Tiktok is starting to resonate with brands of food and drinks as a platform through which to capture the attention of buyers, sell via Tiktok Shop and even develop new products. Amanda Parker, food manager for Tiktok Shop, told Modern Retail at the Groceryshop conference in Las Vegas that if the platform had initially succeeded […]
Media purchase briefing: Fullthrottle offers an easy button for small agencies and brands
While portfolio companies are looking to become larger or stopped from the race to the top of the heap, the rest of the world of the media agency is preparing to offer similar tools and capacities in a wait, they will successfully attract medium -sized brands of large boys and girls. In the meantime, a […]
Forget technology, openai and perplexity are also brands
AI companies do not forget brands – and it costs them costs. An interval week, Openai and Perplexity reminded everyone that in 2025, the AI not only concerned technology. This is a brand. Indignation of users concerning the latest updates to theatrical titles for attention – the benefits were rapid and public. On the one […]
How brands navigate the risks of cultural war, political polarization
In the midst of climbing cultural wars, brands seem more careful than ever to avoid political traps and everything that could be considered a crisis in public relations. But it is a monumental task: the lines are blurring more and more between culture and politics. Marketing messages take longer to manufacture while waiting for the […]
How do brands work with banners in 2025?
With the popularity of the take -off of influence marketing, brands are fighting for the attention of popular creators and try to cement themselves in space. Digital content creators are pop stars of this generation: Be able to align your brand with their personality guarantees that you reach a younger audience and to remain culturally […]
How the brands extend social influence and control multiplateform conversations
Brands have fully adopted the content of social media and push the limits on Instagram, Tiktok, Meta, YouTube and other platforms to stimulate commitment, mainly in the form of social actions. Influencers’ marketing has moved from awareness -raising efforts to the vast brand focused on the network of an influencer in a powerful tool for […]