For all the speeches on the creation of an AI genetive, I receive ancs daily from this agency or this data platform deploying a new system of owner that changes everything! – It is not as impactful as what happens to the research company. Zero research click on and optimization of generative research (GEO) are […]
Media purchase briefing: Aquila testing her wings, media agencies pay special attention to the work of their customers
The measurement of the cross media has long been a kind of Saint Grail for media and marketing industries – long sought after but never found in its perfect form. Could it be that, like the giant eagles who come to the rescue of Frodon Baggins and Sam Gamgee at the end of the Lord […]
Media purchase briefing: Fullthrottle offers an easy button for small agencies and brands
While portfolio companies are looking to become larger or stopped from the race to the top of the heap, the rest of the world of the media agency is preparing to offer similar tools and capacities in a wait, they will successfully attract medium -sized brands of large boys and girls. In the meantime, a […]
Media purchase briefing: when the equation is just as important as IQ to help customers grow
John Connors, CEO and founder of Boathouse, has spent the last 25 years in Zagging while most independents Zig. And for the most part, the strategy worked well enough for the Boston -based full service agency to increase regularly – in 2025, Connors plans to grow between 5 and 10%, because it manages around $ […]
Media purchase briefing: mediaplus sculpts a personal niche based on data among stores
At a time of programmatic investment and complex media markets, made more Byzantine thanks to the favorite of ad-tech and mar-tech companies offering their brand of “unique” or “owners” solutions, a personal touch or the offer of being a “partner” media agency? The agency’s holding companies embrace this complexity and offer their road cards to […]