Month: May 2025

Our publishers have struck Google Trial, M&A and Privacy bypass

Digiday publishers asked the Digiday + community on Thursday for all the questions he asked during their first Ask Our Editors event, which covered the expectations of the Google test, updates on the activity of mergers and acquisitions and confidentiality bypass. Digiday editor -in -chief Jim Cooper launched the conversation between Seb Joseph, Executive Director […]

A Common Mistake with Influencer Marketing…

A Common Mistake with Influencer Marketing… | Stream Hatchet Art of FightingThe King of FightersFatal FuryFatal FuryFatal Fury: City of the Wolves But, as we’ll see in a second, the results of this push were below expectations. Despite an expansive influencer marketing campaign stretching across the sporting and live-streaming industries, Fatal Fury: CotW failed to […]

Media purchase briefing: mediaplus sculpts a personal niche based on data among stores

At a time of programmatic investment and complex media markets, made more Byzantine thanks to the favorite of ad-tech and mar-tech companies offering their brand of “unique” or “owners” solutions, a personal touch or the offer of being a “partner” media agency? The agency’s holding companies embrace this complexity and offer their road cards to […]

Paul Woolmington veterinary media agency on the balance between the brand / performance with humans / technology

Paul Woolmington certainly resembles a creation of an advertising agency. But in reality, he is one of the senior media senior executives with decades of experience to his credit, including portfolio companies, including IPG, WPP and Stagwell Precursor MDC Partners. Woolmington also channeled this experience in startups. He co -founded Naked Communications Americas Americas and […]

Ce que le mode AI de Google signifie pour les éditeurs

Le briefing de médias de cette semaine examine ce que le mode AI, la dernière expérience générative de recherche d’IA, Google a déployé, signifie pour le trafic de référence de la recherche des éditeurs. Après des mois d’anxiété et de spéculation, les éditeurs de déploiement craignaient que le mode IA de Google dans la recherche […]

Back To Top