The internal anthropology label, Maeve, is uningking in its own autonomous brand. How does a marketing team manage this in 2025? By creating new social channels (find Maeve on Instagram and Tiktok), by investing in CTV, Ooh and influenced marketing and writing a substitution (written by the marketing team and external writers) – before a […]
Cannes brand ad de l’Ai
The AI was the fashionable word of the week at Cannes Lions, but the platforms behind them were largely out of the public’s eyes. CMOS suspects that this will not have been the case for a long time. Perplexity, Chatgpt and others can hold the full -fledged advertising ground, but the economy says that it […]
What are the good influencers for your brand?
There are just too many influencers now. On Twitch only, there are more than 7 million streamers active each month, which means that more than 7 million potential partners to scrutinize for an influence marketing campaign. Even with an initial list of names in mind, they may no longer be as popular as you once […]
Paul Woolmington veterinary media agency on the balance between the brand / performance with humans / technology
Paul Woolmington certainly resembles a creation of an advertising agency. But in reality, he is one of the senior media senior executives with decades of experience to his credit, including portfolio companies, including IPG, WPP and Stagwell Precursor MDC Partners. Woolmington also channeled this experience in startups. He co -founded Naked Communications Americas Americas and […]