While consumers change the way they are looking for information on the web through AI, marketing specialists and media agencies are starting to rethink the role that paid research plays in their media plans. With this rethinking, they monitor a small set of dashboard indicators for signs that advertising performance slips, or their competitors take […]
MNTN’s IPO is a signal – and a stress test
For the bosses of advertising technology, the Introduction Dream is no longer just a fantasy at the end of the evening, it is starting to look like a real possibility. “Look at” being the word operating. Nothing is guaranteed but there is momentum. The MNTN spishy beginnings on the New York Stock Exchange last week […]