Gaming publishers are presented with some marketing routes for their next titles, appearances on events to optimizing Steam Store pages to playable demos. But almost all game publishers, at some point in their promotion cycle, will turn to influencer marketing to reach their planned community online. The idea here is to convert viewers into future […]
Geoguessr launch reception on Steam
There are few games based on a browser these days that can attract a coherent crowd. While the 2000s were dominated by games based on an occasional navigator like Neopets or Flash games like Miniclip, the growing popularity of Steam and PC games has gradually diverted people from these free sites. But some selected adapted […]
Steam broadcasts the millions of hours watched
PC users buy the majority of their games via Steam (except for certain alternatives such as Epic Games, GOG or launchers specific to the publisher like Blizzard’s Battle.net). As a funnel point with high traffic, that makes the Steam Store page a very precious conversion point in the marketing campaign of the PC game editor. […]