Despite years of promises to diversify their ranks, the main publishers barely make noticeable progress and, in some cases – none at all. Overall, the diversity of staff at the New York Times, Hearst and Condé Nast have improved slightly or blocked in 2024, according to their annual data on the diversity of workforce this […]
In CTV, retail media and emerging channels, third -party data is greater than ever
Georgina Bankier, VP, Global Platform Partnerships, Eyeota, a Dun & Bradstreet company In the environment of today’s fractured media, connected television and the retail media dominate the attention of advertisers – and their budgets. CTV advertising expenses are expected to reach $ 33.35 billion this year, while 19.7% media retail growth will be more than […]
Media purchase briefing: mediaplus sculpts a personal niche based on data among stores
At a time of programmatic investment and complex media markets, made more Byzantine thanks to the favorite of ad-tech and mar-tech companies offering their brand of “unique” or “owners” solutions, a personal touch or the offer of being a “partner” media agency? The agency’s holding companies embrace this complexity and offer their road cards to […]
A Complete Guide to Scalable Data Workflows Devoteam Rebirth Blog
dbt Core Orchestration with Amazon Athena and Dagster: A Complete Guide to Scalable Data Workflows Reading time: 8 minutes Data transformation can be difficult, due to issues such as raw SQL queries that are difficult to share or reuse, and untested queries that can fail in pipelines. dbt Core (Data Build Tool) offers […]
the opinion of Frédéric Adet, Lead Architect Data Snowflake Devoteam Rebirth Blog
Data Engineering with Snowflake for Data Scientists: the opinion of Frédéric Adet, Lead Architect Data Snowflake Reading time: 5 minutes What are the latest innovations in the field of Data Engineering announced at the Snowflake Summit in San Francisco? In this interview, Laurent Letourmy, Head of Data at Devoteam Data Driven, speaks with […]