Abigail Roulston, Marketing Vice-President, Blis Connected television growth was nothing less than explosives. Viewers broadcast more content on CTV than ever before, broadcasting and the audience of combined cables. This push has a precious opportunity for advertisers to connect with a very committed audience. However, this scalable landscape also provides significant challenges. Many advertisers find […]
In the midst of a budgetary examination, marketing specialists stimulate growth thanks to programmatic CTV
Marketing specialists undergo increasing pressure to provide better commercial results, even if they are faced with budgetary gaps and narrowing teams. These circumstances make it imperative for teams to maximize their expenses. One way in which marketing specialists are reporting these challenges are through programmatic CTV, which emerges as an essential channel to obtain more […]
In CTV, retail media and emerging channels, third -party data is greater than ever
Georgina Bankier, VP, Global Platform Partnerships, Eyeota, a Dun & Bradstreet company In the environment of today’s fractured media, connected television and the retail media dominate the attention of advertisers – and their budgets. CTV advertising expenses are expected to reach $ 33.35 billion this year, while 19.7% media retail growth will be more than […]