Do you think the crypto world is safe? Very wrong! The United States has now officially begun harvesting digital assets on a large scale. Bitcoin, Ethereum and your favorite altcoins are under scrutiny. What will happen to small investors? Who really controls this game? Don’t let yourself become a victim of this global manipulation! Hear […]
The retail media hit a wall. Bayer wants to break it down.
After years of increased growth and on the right, the retail media finally seem to have reached a inflection point – the commercial media networks want dollars and brands wishing allocation measures. Until the retail media can be integrated transparently into the national brand campaigns (in budgetary constraints), the industry can remain at a stop. […]
In CTV, retail media and emerging channels, third -party data is greater than ever
Georgina Bankier, VP, Global Platform Partnerships, Eyeota, a Dun & Bradstreet company In the environment of today’s fractured media, connected television and the retail media dominate the attention of advertisers – and their budgets. CTV advertising expenses are expected to reach $ 33.35 billion this year, while 19.7% media retail growth will be more than […]