Subscribe: Apple podcasts • Spotify Kristi Argyilan has spent the last decade to build retail media companies like Target, Albertsons and now Uber. She saw the RMN boom of the first aughts of marketing tactics of buyers in stores that it is today, a quick landscape in motion built on purchases of programmatic media and […]
The case connection of points in CTV advertising
Abigail Roulston, Marketing Vice-President, Blis Connected television growth was nothing less than explosives. Viewers broadcast more content on CTV than ever before, broadcasting and the audience of combined cables. This push has a precious opportunity for advertisers to connect with a very committed audience. However, this scalable landscape also provides significant challenges. Many advertisers find […]
Streaming will attract half of all initial advertising dollars this year
The initial season of 2025 begins to wrap, with sources saying that digital technology is about to make dominant expenses, bringing a new paradigm to negotiations. Customer pricing models often promote cheaper CPMs … The challenge is that streaming video is expensive Anonymous participant Townhall This is the one where the capacity of sellers to […]
The advertising AI revolution lights up at the billing office
AI accelerates everything in advertising – except how advertisers pay agencies, which always move to a ramp. There are early signs – just look at the latest quarterly reflections from Sir Martin Sorrell – but, his peers and their customers are still in the counterpass of this change, not close to the summit. “The AI […]
As the technology giants stall, Peter Naylor is looking at a new field in advertising technology
Almost a year after leaving Netflix, the veteran of the advertising industry Peter Naylor is back as a member of the board of directors of the Kochava advertising technology company. Digiday has caught up with Naylor to unpack why he returns to the fray with Kochava, which he points out about the state of advertising […]
While the advertising market spread, Amazon continues to climb
Some companies simply do not lose – even when the market is in free fall. Amazon’s announcements activities are proof, navigating regularly while the wider market spits against economic drag. This tension has already forced forecasts for declining advertising expenditure while CMO rushes to rework budgets and reallocate dollars at the heart of turbulence. Unsurprisingly, […]
Has advertising technology briefing: Did Google sacrifice the confidentiality sandbox on the altar of antitrust concerns?
The all-conquerive YouTube video platform was 20 years old this week, which means a welcome break of the drama after the drama in what could be described as the most turbulent month in the history of its owner, Google. The last three weeks have seen a trifecta of developments that Google has difficulty emphasizing is […]