The sunny days are cooling, the children returned to school and Amazon seems to have concluded his break on the market on Google research expenses. Summer is over, it seems, for performance marketing specialists. In July, Amazon reduced its investments in Google shopping advertisements to almost nothing on each market it operated in the world. […]
While the advertising market spread, Amazon continues to climb
Some companies simply do not lose – even when the market is in free fall. Amazon’s announcements activities are proof, navigating regularly while the wider market spits against economic drag. This tension has already forced forecasts for declining advertising expenditure while CMO rushes to rework budgets and reallocate dollars at the heart of turbulence. Unsurprisingly, […]
How to test Amazon EMR Serverless jobs locally using Docker? Devoteam Renaissance Blog
Reading time: 8 minutes Amazon EMR Serverless provides a managed, serverless platform for big data processing. In this article, we’ll look at the benefits of this service over regular EMR clusters and Glue jobs, why you would need to run an EMR Serverless job locally, and finally, how to do it. You will find a […]