Video AI tools like OpenAI’s Sora are creeping into mainstream culture as marketers watch – some intrigued, some worried. The promise of realistic, near-instant video can seem like a dream for cash-strapped, content-hungry brands. However, marketers are increasingly nervous about risks such as copyright liability, brand safety and ethics, and want answers before committing to […]
How the brands extend social influence and control multiplateform conversations
Brands have fully adopted the content of social media and push the limits on Instagram, Tiktok, Meta, YouTube and other platforms to stimulate commitment, mainly in the form of social actions. Influencers’ marketing has moved from awareness -raising efforts to the vast brand focused on the network of an influencer in a powerful tool for […]
When less social media is more
Today, social media influences almost every area of interpersonal relationships. Platforms like Instagram and TikTok make it easy to stay in touch with friends and family at any time, while also giving you the opportunity to gain insight into the lives of others. A current study by Philipp Armin Krämer, carried out in collaboration with […]