Video AI tools like OpenAI’s Sora are creeping into mainstream culture as marketers watch – some intrigued, some worried. The promise of realistic, near-instant video can seem like a dream for cash-strapped, content-hungry brands. However, marketers are increasingly nervous about risks such as copyright liability, brand safety and ethics, and want answers before committing to […]
The questions left open by the Omnicom-Ipg consent of the FTC
Super-merger of $ 13.5 billion from Omnicom and Intepublic Group (IPG) made a giant jump to the completion this week, following a qualified approval granted by the Federal Trade Commission (FTC). The conditions attached to the green light of the FTC are however far from normal. They force the combined capacity of Holding to keep […]