Video AI tools like OpenAI’s Sora are creeping into mainstream culture as marketers watch – some intrigued, some worried. The promise of realistic, near-instant video can seem like a dream for cash-strapped, content-hungry brands. However, marketers are increasingly nervous about risks such as copyright liability, brand safety and ethics, and want answers before committing to […]
In the age of AI research, a domain is a critical differentiator
Domain extensions, or top-level domains (TLDs), have been around for decades. As the Internet continues its rapid expansion, traditional TLDs are claimed with increasing frequency, making it difficult for businesses to find available, suitable, and memorable online addresses. This is why domain strategy is becoming an essential part of brand identity and a key point […]