Vibe Marketing was once a punchline. OPENAI transforms it into a product strategy. It was probably not the intention that CEO Sam Altman deployed a list of updates during the first developer conference of the company in two years earlier this week, but the subtext was difficult to miss: Openai wants Chatgpt to be the […]
Forget technology, openai and perplexity are also brands
AI companies do not forget brands – and it costs them costs. An interval week, Openai and Perplexity reminded everyone that in 2025, the AI not only concerned technology. This is a brand. Indignation of users concerning the latest updates to theatrical titles for attention – the benefits were rapid and public. On the one […]
What the OPENAI agreement of the Washington Post says about AI licenses
The first 100 days of Trump to fight against the press, the passage from the media to podcast videos and even more. The evolution of the AI content license transactions The Washington Post has become the last major publisher to conclude a license agreement with OPENAI, joining a growing cohort which now covers more than […]