Celebrities have a doubtful reputation when it comes to obtaining results from an advertising campaign. The wisdom of the old school suggests that even if celebrities are memorable, they often eclipse the real product announced and fail to convince consumers to buy products. However, that changes: according to data from Yougov34% of the audiences of the celebrity or influencers in advertisements (against only 22% for the general population).

No wonder the game publishers and brands that seek to reach the game public have turned more and more to traditional celebrities to expel their products. In this article, we are considering recent successful game sponsors to see how they get involved with viewers and what they realize for the brands they represent.

Celebrities appearing in advertisements for games

The most traditional form of celebrity sponsorship is the classic television spot: putting a celebrity in your ad alongside dazzling visuals and showing them absolutely by eating your product. “X Celebrity thinks it’s cool?” So it must be! ” For the most part, these advertisements generally aim to achieve cultural relevance by associating the product with a fashionable star.

A perfect example of this strategy is the last PlayStation advertisement with the Thai singer Lisa (originally known to the K-Pop Blackpink group). Obviously, K-Pop is incredibly popular at the moment, but Lisa herself also has a moment: she is withdrawing her own solo career and even appearing in television shows like season 3 of The white lotus. This PlayStation advertisement looks at its style, fill the gap between Lisa’s fashion and the Library of Modern Titles of Console as Marathon And Astro. This is a large victory for PlayStation, Lisa reaching 107 million fans on Instagram and X and having an impressive commitment rate of 3.8%. Lisa also benefits from collaboration, transforming in other forms of media with a world range.

Some other examples of celebrities appearing in advertisements for games and game consoles include:

Mobile games throwing money to celebrities

Regarding the mentions of celebrities, a kind of game took the ball and running with: Mobile games. The F2P mobile games consider essential celebrities to reach new players. The truth is that mobile games have a lot of competition, so their main concern is consciousness. A huge advertising campaign with stars that are regularly covered in tabloids and blogs guarantee a deserved boost for their title.

Kingdom made the headlines with its superb casting of spokespersons for celebrities. The talent exposed here went from actors like Amy Poehler and Kevin Hart to sitcom stars like Jennifer Aniston, Kaley Cuoco and Sofia Vergara. And, as if that were not enough, they even caught Lebron James and Shakira. The diversity and quality of the stars exposed here are unrivaled, which prompted a wave of online articles wondering where a mobile game may have obtained the budget for this type of advertising campaign. But what the points of sale should have reported on the strategy here: Kingdom In partnership with celebrities well known to the Millennium public who have the highest adoption rate of mobile games in any demographic group.

Some other examples of celebrities appearing in advertisements for mobile games include:

Enter the world of game creation with celebrities

One of the common objections to invest in the mentions of celebrities is that it turns out to be artificial: who will believe that Jennifer Aniston spends her downtime playing games of puzzle match-3 (even if she does it)? However, some celebrity partnerships launch the star in the media itself. Looking your talents to a game or a film shows passion on the part of fame while giving this word of mouth.

Cut in Nicholas Cage Walking on Stage at Summer Game Fest 2023 for his revelation as a playable character Death by daylight. The crowd roared for excitement for this team. Yes, of course, Nicholas Cage is famous, but the collaboration was also logical: Death by daylight pay tribute to horror film franchises, and the recent releases from Nicholas Cage include horror titles like Mandy,, ShoppingAnd Long. In addition, Nicholas Cage’s avant-garde reputation aligns well to support new media forms, going from films to acceptable games for his fans. All this means authenticity, which means credibility, which means sales.

Some other examples of celebrities support games with their talents include:

Celebrities that jump on streaming to reach players

Of course, it is not only the games themselves that attract sponsorship of celebrities. As you know that if you read our blog, there is a strong overlap between the public in streaming and the playing audience. Naturally, then, celebrities will sometimes be invited to appear on Stream to promote a product. Streaming is more natural than a remunerated television spot and allows fame to present its IRL personality rather than relying on an established personality.

John Cena is the perfect example of a celebrity suitable for streaming. Apart from his sense of showmans and his ability to ad-lib, he also has an optimistic and energized personality that invigorates long streams. No wonder McDonald’s asked John Cena to appear on Stream with Kai Cenat To promote their chain, combining the star power of Kai Cenat with the Instagram followers of John Cena 21.2 million. The place of meeting (relatively) relaxed between the two captured the essence of the brand of McDonald’s as comforting food, going back to the meeting places late at night with friends.

There are many other celebrities who have appeared on streaming in the context of sponsorship, or which started their own live broadcasting chains to reach a wider audience. You can consult a fairly complete list Here on the flow diagram.

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Celebrities have coton the power to align with games to increase their own profiles. These collaborations can be winning situations – but all parties must think that sponsorship is synergistic, relevant and can be delivered in a way that highlights the talents of the star. In addition, this is only the first step: Marion Balinoff suggests that the sponsorships of celebrities should be combined with influence campaigns To increase the scope of their effect and activate some of the most engaged audiences online (because influencers always have a higher return on investment than celebrities on average).

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