The role of the transaction ID (TID) in programmatic advertising has become one of the most controversial subjects of recent weeks, because buyers, sellers and technological intermediaries debate its implications for transparency, control and income. The last flash point completed on the surface last week when the prebulsion quietly issued a change which made TID […]
Back of the industry and not to manage chaos
It is difficult to know how marketing specialists should manage this current moment. It is not only a question of a potential economic slowdown that could affect the feeling of consumers and ultimately consumer spending. It is not only the prices and the nature upside down of the Trump administration. It is a lot for […]