tech innovation at the service of sport Devoteam Rebirth Blog

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We are coming out of a summer marked by the Paris 2024 Olympic Games, a moment of unique sporting communion, where we witnessed the exploits of the greatest athletes in the world. Sport, once again, has proven its ability to unite, inspire and bring people together. But behind each medal, each record broken, there is a dimension sometimes invisible to the general public: technology.

From real-time performance monitoring, to the analysis of biometric data, including innovations in the equipment used by athletes, tech is now an essential ally of high-level sport. But it is not just transforming the practice of sport: it is also revolutionizing the way fans experience these exceptional moments.

We saw this summer in Paris how connected stadiums, immersive experiences and personalization of interactions have strengthened the bond between athletes and spectators, creating an ever more engaged community of enthusiasts.

It is in this context that, last week, the conference From performance to fan engagementorganized by Dévoteam and AWS, highlighted innovative approaches combining technology and high-level sport.

During this evening, we delved into this fascinating universe where technology not only supports performance, but becomes the vector of a richer and more intense experience for fans.

Here are the five key takeaways that emerged from expert talks on current trends and innovations that are redefining the future of sport.

Bringing fans closer to the action with F1

Thanks to real-time data collection, on-board cameras and advanced analytics, fans can be immersed in the heart of the sporting action. In Formula 1, for example, spectators experience races as if they were on the track, while accessing key performance indicators (KPIs) such as speed, tire wear and energy consumption.

This digitalization transforms the fan experience by making performances more tangible, thus strengthening their engagement and their understanding of team strategies.

Perseverance and surpassing oneself

Achieving the impossible is sometimes a matter of perseverance.

Floria Gueï’s feat during the 4x400m relay at the 2014 European Championships, where she caught up in the 4th relay to offer gold to France, demonstrates that, in sport, every detail counts and that effort can turn the situation around.

Performance optimization with Deeptimize

Refining strategies and adjusting decisions in real time becomes a reality thanks to solutions like those offered by Deeptimize.

By leveraging computer vision and data collection, this approach provides a much more accurate overview of performance. This allows teams to quickly adapt their tactics and make informed decisions based on race or competition conditions, providing a crucial strategic advantage in decisive moments.

To go further:

Deeptimize’s Serverless infrastructure to boost sports video analysis

AI to reinvent content creation with the Team

Artificial intelligence has already transformed sports coverage of events. During the Olympic Games, The Team created “2min chrono”, an AI-generated podcast to cover daily competition news during Paris 2024.

This innovation made it possible to provide accurate summaries of the different events, transforming the way fans access information and providing a faster and more immersive media experience.

The importance of details: Optimizing performance in cycling with the FDJ Groupama.

Every detail counts, and in cycling this translates into the use of cutting-edge technologies. By optimizing the design of bicycle frames using wind simulations, the FDJ-Groupama team has managed to offer considerable gains to its cyclists (up to 0.5 seconds per kilometer!). These optimizations, although subtle, can make all the difference in close competitions, especially on stages of several tens of kilometers.

To discover in detail:

Innovative design of professional cycling equipment on AWS with the Groupama-FDJ cycling team

Technology