Twitch claims that the new flow has had a measurable impact on the discovery and growth of users, with more than half of the viewer’s new video views who are currently going through the flow and around 38 million new creators follow the video game linked to discovery, according to the director of the chief monetization of Twitch, Mike Minton.

“Almost everyone who is a potential Twitch viewer was on Twitch at one time or another – we have been very visited over the years,” said Minton. “The key is to bring people to the communities they want to be a part.”

However, three creators told Digiday that they had known no growth or new discovery flow viewers, and that they continue to consider the relatively low Twitch discovery tools as a major drawback compared to platforms like Tiktok and Youtube, where food based on algorithm helps the content of surface.

For years, when creators such as Shaun Bolen asked their Twitch Partner Managers how to develop their channels, managers advised them to promote their content on other platforms – an indication for Bolen that the growth of the audience was not a Twitch objective. A year after the launch of Twitch Discovery Feed, there is still a standard practice for Twitch streamers to promote their flows on other platforms such as X and Discord, he said.

“With all the respect that I owe you to the new creators, Twitch is and should only be considered as an attachment base,” said Bolen. “Your channel will not grow. That you have been presented on the first page for a year in a consecutive year (like me), that you have been doing the largest and most flamboyant content (like me) – if this content does not explode on YouTube or Tiktok, or if you will not develop.”

Before the climb of competitors such as Kick and Youtube, Twitch was the only main platform for live creators. Anyone who wanted to make a living in streaming flocked to Twitch. But while competitors like Kick continue to gain ground against Twitch in the streaming community, Twitch implements more changes to maintain smaller streamers in the fold, including updates to its moderation practices, the expansion of Twitch monetization options and the launch of Discovery Feed last year.

The creator of Tiktok Dan “B-Sides Live” Baxter, for example, currently explores alternative streaming platforms due to the concerns about the potential of a prohibition of Tiktok in the United States, although Baxter has succeeded in moving most of his approximately 200 paying subscribers from Tiktok to Twitch, he declared that he had had trouble building his loyalty so far. On Tiktok, the live difficulties of Baxter culminated at 80,000 monthly views last month, and it has more than 50,000 subscribers; On Twitch, his follow -up is currently at 251.

The creators say that the flow of discovery has not helped because it does not align themselves with the way most of them really use Twitch. Since the discovery flow highlights vertical video clips, the creators feel encouraged to modify and publish a vertical video to appear on the flow – but until Twitch deploys a new vertical video clip option last year, horizontal video was the default format for clips, which means that creators and their fans have to switch Familiar to do this on the discovery flow, even if they prefer the older Horzontal clipulation system, even for the discovery flow system.

“For new users, they already have Tiktok / YT / IG coils, so why would they never want to look at poorly formatted vertical clips or horizontal boxes in box via Twitch when their current applications do better?” Said Gappy, a Twitch streamer who asked to keep his real private name.

Minton has recognized the concerns of creators concerning horizontal / vertical video split, but said that Twitch thinks that the vertical video is better suited to a fast -firing video scroll experience. He told Digiday that Twitch plans to implement a live vertical video in “probably two months”, to help make the process of creating vertical video clips more transparent for creators and their fans.

“We recognize one of the biggest obstacles to a very good flow experience is that most of our video is horizontal 16: 9 [ratio]”He said.