Tag: budgets

Media buyers look to next year’s budgets as this year’s volatility leaves lingering impact

It’s difficult to contextualize how marketers strategize for next year as this year’s books close without acknowledging these unprecedented times — or emotionally charged times — or whatever “brand-safe” language PR teams are pushing to say that the news cycle and unstable pricing policies have profoundly affected media buying. Tim Ringel, global CEO of Meet […]

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