It’s difficult to contextualize how marketers strategize for next year as this year’s books close without acknowledging these unprecedented times — or emotionally charged times — or whatever “brand-safe” language PR teams are pushing to say that the news cycle and unstable pricing policies have profoundly affected media buying. Tim Ringel, global CEO of Meet […]
Media buyers have expressed the desire to assess DSP partnerships
The dynamics of advertising technologies, in particular in the Platforms Côté request sector, is in the process of ensuring that media agencies are considerable. This is why it is good to speak with his peers. Last month, media buyers participating in the Digiday programmatic marketing summit expressed the desire to assess their DSP partnerships and […]