Marketing specialists live in an era of technological disruption – a pivotal moment that questions each company, department and executive to rethink what is possible and to prepare the next step. AI affects both work and society by redefining the way people learn, adapt, generate ideas and make decisions. And he reshapes marketing playbook by […]
TripAdvisor rethures its place in the AI era
Advertisers do not feel the direct blow of the generative AI on traffic like publishers. But they see what is coming. Tripadvisor, for its part, already adjusts its strategy because the foundation of research begins to change. It is not going complete Dotdash Meredith – the publisher has openly prepared for a future without traffic […]
How the job should be transformed in the media during the IA era
The latest series of statistics from the US work statistics office is expected next week (July 3), the more recent statistics indicating the figures to come will not cause much positivity in space, because the wider marketing industry goes through an unrivaled period of disturbance. The BLS figures for May 2025 indicate the total number […]