Marketing specialists live in an era of technological disruption – a pivotal moment that questions each company, department and executive to rethink what is possible and to prepare the next step. AI affects both work and society by redefining the way people learn, adapt, generate ideas and make decisions. And he reshapes marketing playbook by […]
WPP Media launched Open Intelligence, an IA identity solution
If you thought the media threshing around AI is backing down, get off. AI applications have become the key battlefield between marketing services companies, from creation to strategic advice, including planning and purchase of the media. The American public believes that generating AI will have a negative impact on American society, according to recent polls […]