Tag: identity

WPP Media launched Open Intelligence, an IA identity solution

If you thought the media threshing around AI is backing down, get off. AI applications have become the key battlefield between marketing services companies, from creation to strategic advice, including planning and purchase of the media. The American public believes that generating AI will have a negative impact on American society, according to recent polls […]

How composable identity unlocks cross -performance performance

Modern affairs is strongly based on the concept of identity and understanding of customers and their preferences. The most common test field for the concept of identity has long been advertising. Marketing specialists were the first to demand a real -time resolution of individuals on all platforms, devices and environments. This pressure forced innovation. Now, […]

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