This year’s Digiday Technology Awards celebrate companies that adopt AI and automation tools to improve personalized experiences, allow precise targeting and generate performance on platforms and channels. Winners also incorporate advanced electronic commerce technologies and focus on measurement and analysis solutions that reveal more in -depth performance monitoring.
In the new category of video advertising platform, Disney Advertising is recognized for leading advertising sales and integrated marketing for the vast entertainment and sport portfolio of the Walt Disney Company. In October 2024, Disney reached an important step by consolidating Hulu and Disney + in a single advertising platform, the Disney advertising server, which now feeds more than 200 billion printing per year and contributed 77% of the total turnover of advertising. The company has also led innovation with tools like Disney Experience Composer, which has doubled the commitment to Disney + Interactive formats, magic words for the targeting of contextual keywords and yoda for optimization of return. This progress has given a measurable impact for advertisers, strengthened Disney leadership on the market and underlined its commitment to associating advanced technology with a premium narration to shape the future of video advertising.
Grammarly claimed the place of the winner in the best customer data platform after working with Hightouch. For Grammarly, an AI writing assistant widely used serving more than 40 million people and 50,000 organizations, personalized engagement is essential to stimulate user retention and growth. CDP composable from Hightouch with grammar lever with data data to unify and activate customer data and conversion on paid media and life cycle channels. By underlying the entire company’s marketing funnel, Hightouch has enabled the grammar customization of the scale, to improve efficiency and to generate measurable gains, strengthening the value of integrated marketing and data based in competitive digital environments.
In the best category Personalization and test platform A / B, Intuit Mailchimp won the victory. Built for growing and medium-sized businesses, the platform allows personalized awareness through tools such as segmentation, sending time optimization, SMS integration and automated workflows. For Chani, a platform dedicated to the connection of ancient astrology to modern life thanks to personalized advice and organized products, Mailchimp capacities offered a means of merging community connection with targeted digital engagement, promoting self-discovery and customer loyalty. Using the suite of Mailchimp tools, Chani obtained high opening rates and delivered relevant and timely messages to separate audience segments, capturing precious customer data and conversions.
Explore all the winners of Digiday 2025 technology prices below.
Best affiliation marketing platform
Carhartt achieves an impact in progress in progress.com
Best IA platform
How known has built an “Iron Man costume” for its customers
Best AI tool
Digital Culture Group – Launch of the platform fueled by AI, Ari
Best award tool
Harvest ™, good apple
Best automation and / or platform tools
Sports engine: AI creativity at the speed of sport
Best Programmatic Platform on the purchase side
The Blockboard DSP solves fraud and CVT waste problems
Best content creation platform
Celtra’s creative automation
Best content management system
Orangetheory web transformation with webflow
Best content marketing platform
Pushly + Future: the future seems brighter with Pushly
Best Cookieless identification technology
Nexxen Discovery – smarter signals, future of cookies
Best customer data platform
Grammarly & Hightouch – Large -scale personalization
Best data lead
Vision Insights scientific data scientific, Erin Davison
Best data management platform
Freestar and audigent unlock returned for publishers with conservation
Best data team
Canela Media’s data science team
Best digital advertising technology outside – new
Outfront Qrad: interactive Dooh content control and in real time
Best E -commerce technology
Lexus construction tool – where Craft meets the configurator
Best event platform – New
USC uses Cvent to keep its students committed and connected
Best technology in store
NCR Voyix Help TXB with the Self-Terification Platform
Best influence marketing platform
Later: transform social trade with innovation Martech
Best interactive content platform – New
Celtra’s creative activation
Best location data platform
LOCALA – Driving luxury store visits for IWC
Best marketing analysis platform
Arima: a revolutionary synthetic data marketing analysis platform
Best Marketing Automation Platform
CBS gets engaged with the automation of VRM marketing of the admiral
Best measurement solution
The redefinition measure of the C + Ve of Nothbeam allocation model
Best mobile marketing platform
Attentious & Marleylilly – Success in mobile marketing led by AI
Best monetization platform for publishers
Pubriccle by axis
Best native advertising platform
Smartly & The Times – Creative automation for subscriptions
Best partner Clean Room
Clean data room led by MYGARU telecommunications
Best personalization test platform and A / B
How Chani used Intuits Mailchimp to stimulate income growth of 110%
Best sales activation platform – new
Spectrum Reach Architect
Best programmatic platform on the sale side
EX online video platform for Autopian
Best SEO platform – New
Chatter
Best subscription platform
Commitment of subscribers to subtext powers via the SMS platform
Best sustainable platform
Ocient Power Precision Reporting for CTV in Beachfront
Best video advertising platform – New
The Walt Disney Company – The Disney advertising platform
Best video management platform
The Vesper platform by Endeavor Streaming
Technology Founder of the year
Harshit Jain MD pushes the future of health care
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