In all the excitement of obtaining partnerships with convincing influencers and the execution of a unique campaign, it can be easy to forget the nuts and bolts of your latest influence marketing activation: the results. The reports on influencers’ marketing require a range of measures, which will not be immediately available for you from your partners or the native platform on which you advertise.

To give you a clearer image of the measures you should try to find and the best way to get them, we will examine some of the best practices to follow and report your influence marketing campaigns on live streaming. The examples below are very generalized, you can therefore apply them to everything, from game launches to Esports events with sponsored cries. We will also present the value of the use of dedicated Stream and Sideqik dashboards to view and compile data to facilitate reports at the end of your campaign.

Report of the influence marketing campaign with key measures

Your main live broadcast statistics will be the basis of your follow -up and your reports for any influence marketing campaign. These are the same statistics that you would have originally used Find influence partnersYou can therefore now compare the result of your activation with one of their typical (similar) flows. For example, compare the result of your sponsored marathon flow with one of the previous marathon flows of your influencer. We will not review all these broadcast statistics live here because we have covered it elsewhere, but here is a reminder of some of the simplest statistics we have:

• Hours looked: The total time that viewers have spent a flow / many combined flows
• Average minute audience (AMA): The average number of viewers per minute over the specified period
• The peak audience: Concomitant combined viewers on several platforms or flows
• Antenna time: Total duration of a flow / many combined flows

You can follow each of these key statistics over time to see how they align with notable moments in your activation. A classic example would be an Esports tournament, where you can correlate the advanced show with the most excited moment of the whole event (generally the grand finale, or an appearance planned by a special guest). Alternatively, as shown in the graph above, you can see how viewers react to your calls on social networks. For Hunt: Strength test 1896The Twitch Twitch Drops campaign, recalling at the base of the one -week event base, has usually led to a new wave of interest in flows the same day.

Use of cat engagement and feeling to assess the campaign reception

However, simple measures will only lead you if you really want to understand how an audience reacts to your campaign, you have to see what they say. Live broadcast activations are perfect for this, because live cats give instant access to a play-by-play comment on the stream fans base. Seeing how many messages have been sent or how many unique viewers discussed on a flow tells you that people were not passively looking: they actively engaged with the flow.

We can go further by doing an analysis of feelings. A general analysis of feelings will indicate the report of positive messages: negative on a given flow, which works very well as a decisive test for the overall opinion of the influence cohort (as we see with the above analysis of the people to Final Fantasy XIVThe upcoming mobile port). But for an activation of influence marketing, you should go further: put yourself in depth in cat newspapers and read what people say, then remove examples of common feelings among them (both positive and negative). In the case of a game launch, you can combine this feeling with criticism on the Steam Store page to get a clearer image of how players react to your game.

The campaigns have a flow effect, leading to a buzz on other platforms while viewers report their reactions. The scope of social media is particularly crucial for creative influence marketing campaigns, because they are designed to ignite the public’s imagination and make people speak. In other words, monitoring the response of social media to your campaign is essential to understand the amplification of the campaign through the media won, not only the paid media promoting the campaign.

In the example above, you can see the impact of the media gained from the paid media. For the activation of Capcom for Monster Hunter WildsThe Ishowspeed Marathon flow has created massive quantities of attention from the social media won over Tiktok despite no paying media on the platform. In addition to the paid and won media numbers, campaign directors should also browse comments on other social media platforms in a way that they have removed live cat comments. Because the public differs considerably between the platforms, it is worth separating these answers by platform to see how activation was received between the different demographic data.

View and compile your influencer marketing reports

Key measures, cat engagement and social media scope can all be combined in one place to simplify diving via simpler data. The main way to manage this is with a campaign management dashboard. These dashboards are live so you can follow your current influence marketing campaign, emphasizing the creation of figures as simple as possible. The current results are more important for longer campaigns such as Twitch Drops or several weeks’ esports tournaments, where you can react to data to solve problems (for example, make calls on social networks, or troubleshooting cat functionality problems).

Once the campaign is completed, you can then start the data again (if you want to analyze specific horodatages) and convert the final results to a more presentable report format for external readers. Stream Hatchet and Sideqik dashboards (like the one illustrated above) cover all these functions, while combining you with an expert who can “drive” the dashboard if necessary. Even better, our dashboards are tailor -made discussions with the brand campaign director to make sure they are in a format that they find intuitive, and which contains all the features they need (For example, links to the metrics of the Shopify store).

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Monitoring and reports are not only to measure the success of a single influence marketing campaign. These results must also be transported in the next activation, either to be used to help out problem zones (for example, precipitated planning, failed management) or to optimize and set up the campaign aspects that worked well (for example, social platforms with high traction, events with higher conversion rates). We will cover optimization and scaling in more detail in our next influence marketing guide.

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