Give Nielsen a little credit – although his Big Data more panel measurement initiative this year has been responsible for problems for agencies that use it to determine their initial investments, they use it and represent the efforts of the measurement company to exceed the panels. In fact, it almost feels some observers as a […]
Measure your return on investment for influence marketing
In all the excitement of obtaining partnerships with convincing influencers and the execution of a unique campaign, it can be easy to forget the nuts and bolts of your latest influence marketing activation: the results. The reports on influencers’ marketing require a range of measures, which will not be immediately available for you from your […]