Exposer la logique du genre de jeu dans le marketing

Les genres de jeux sont souvent notre premier port d’appel lorsque nous essayons de classer les jeux et d’analyser les tendances de l’industrie. Quand une surprise a frappé les éclaboussures sur le streaming en direct, notre premier instinct est de comparer ce jeu à d’autres jeux dans le même genre pour voir pourquoi il diffère. […]

Omnicom confirms the release of the CEO, Slavi Samardzija

Slavi Samardzija leaves Annaact of Omnicom Media Group in September, sources interpreting the exit of the CEO as indicating pending changes within the technological and analytical division of the portfolio company. Distinct sources familiar with developments, which have all requested anonymity to maintain their relations with Holding, told Digiday that the news of the release […]

The market is slowed down by increasing the complexity

During most of the last 50 years since departure has been an integral part of the marketing specialists to advertise television, the Bonanza of purchase has generally completed business between television sellers and buyers before the fourth break. This is certainly not the case this year, for several reasons. According to three investment leaders in […]

The new programs have an evolution beyond the affiliation links

In 2025, influence marketing is not new. Nevertheless, some large retailers of Large Box have just launched creator programs in response to the evolution of the way people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the opportunity to create a showcase to highlight […]

In CTV, retail media and emerging channels, third -party data is greater than ever

Georgina Bankier, VP, Global Platform Partnerships, Eyeota, a Dun & Bradstreet company In the environment of today’s fractured media, connected television and the retail media dominate the attention of advertisers – and their budgets. CTV advertising expenses are expected to reach $ 33.35 billion this year, while 19.7% media retail growth will be more than […]

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