The questions left open by the Omnicom-Ipg consent of the FTC

Super-merger of $ 13.5 billion from Omnicom and Intepublic Group (IPG) made a giant jump to the completion this week, following a qualified approval granted by the Federal Trade Commission (FTC). The conditions attached to the green light of the FTC are however far from normal. They force the combined capacity of Holding to keep […]

The AI ​​game of snap targets the tired advertisers of Meta and Google

Snapchat bets that advertising technology fueled by AI could finally help it reduce the distance between itself and the platforms that have long exceeded it. Last month, the mobile messaging application launched its first major iteration of a series of tools fueled by the AI ​​called Smart Campaign Solution – similar to the performance of […]

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