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Tea in the courtroom: The talkative side of the damages lawsuit against Google’s ad tech monopoly

A Virginia courthouse was supposed to be the scene of a long-awaited antitrust reckoning. Instead, by most accounts, it sometimes played out like Succession: Advertising Technology Edition. Digiday wasn’t in the room, but those to whom it described the appeal phase was part legal, part industry confessional showdown. Hats off to The Monopoly Report and […]

Media purchase briefing: IA impact on research research agencies to rewrite the marketing script

For all the speeches on the creation of an AI genetive, I receive ancs daily from this agency or this data platform deploying a new system of owner that changes everything! – It is not as impactful as what happens to the research company. Zero research click on and optimization of generative research (GEO) are […]

The Instant Catgpt Fund signals the start of the trade led by AI

Ironically, trade and marketing experts are less interested in what the Instant Caisse means for the OpenAi advertising roadmap, and more interested in what it points out about agency trade, product discovery and research on a click, Ten Marketing specialists told Dixaiday. Consider it as a sign of the time: the discovery of products moves […]

EA sports games in streaming: creators creating media threshing

Sports games are often overlooked with regard to discussions between hardcore players. Despite genres like Mobas, Fighting gamesAnd Shooters Attract attention to live broadcasting thanks to their competitive nature, sports games seem to be quietly launching while avoiding ESports projectors. And this happens despite the basics of massive players for the outings of annual sports […]

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