Category: Uncategorized

Media purchase briefing: when the equation is just as important as IQ to help customers grow

John Connors, CEO and founder of Boathouse, has spent the last 25 years in Zagging while most independents Zig. And for the most part, the strategy worked well enough for the Boston -based full service agency to increase regularly – in 2025, Connors plans to grow between 5 and 10%, because it manages around $ […]

As Trump’s prices press the margins, Walmart turns to advertisements

Walmart has a plan to remain profitable while President Donald Trump’s prices increase the costs. This is called advertising. In the second quarter, Walmart’s advertising revenues jumped by 46% from one year to the next, a number has padded by the addition of Vizio, the intelligent television manufacturer he recovered last year. Disputing this, and […]

Media agencies examine paid research in the noise of the zero signal click

While consumers change the way they are looking for information on the web through AI, marketing specialists and media agencies are starting to rethink the role that paid research plays in their media plans. With this rethinking, they monitor a small set of dashboard indicators for signs that advertising performance slips, or their competitors take […]

In the Decision -making process of the World Agency

While most IA companies have a head office in Silicon Valley, American federal legislators have not yet discussed sector regulations. President Donald Trump even went so far as to encourage the development and abolition of federal regulations technology that could hinder the development and deployment of AI in the White House. However, it is a […]

The Walt Disney Company, Grammarly and Intuit Mailchimp are winners of 2025 Digiday Technology Awards

This year’s Digiday Technology Awards celebrate companies that adopt AI and automation tools to improve personalized experiences, allow precise targeting and generate performance on platforms and channels. Winners also incorporate advanced electronic commerce technologies and focus on measurement and analysis solutions that reveal more in -depth performance monitoring. In the new category of video advertising […]

Back To Top