Month: August 2025

In the Decision -making process of the World Agency

While most IA companies have a head office in Silicon Valley, American federal legislators have not yet discussed sector regulations. President Donald Trump even went so far as to encourage the development and abolition of federal regulations technology that could hinder the development and deployment of AI in the White House. However, it is a […]

The Walt Disney Company, Grammarly and Intuit Mailchimp are winners of 2025 Digiday Technology Awards

This year’s Digiday Technology Awards celebrate companies that adopt AI and automation tools to improve personalized experiences, allow precise targeting and generate performance on platforms and channels. Winners also incorporate advanced electronic commerce technologies and focus on measurement and analysis solutions that reveal more in -depth performance monitoring. In the new category of video advertising […]

Brithe Desk’s shares plunge after having revenues of $ 694 million in the second quarter

Public markets can be a cold and ruthless place, with the fortune of the commercial office on the Nasdaq only this year an excellent example of their unpredictability. The largest independent platform for independent industry demand recorded revenues of $ 694 million in the second quarter, up 19% in annual shift, beating the previous expectations […]

The case connection of points in CTV advertising

Abigail Roulston, Marketing Vice-President, Blis Connected television growth was nothing less than explosives. Viewers broadcast more content on CTV than ever before, broadcasting and the audience of combined cables. This push has a precious opportunity for advertisers to connect with a very committed audience. However, this scalable landscape also provides significant challenges. Many advertisers find […]

Why does performance marketing mean nothing without consumer confidence

Lucy Markowitz, please, GM US Marketplace, Vistar Media Performance marketing has long been considered a miracle solution to optimize the performance of the advertising campaign. He promised growth, visibility and scale. But after years of pursuing clicks and conversions, the cracks of this approach begin to show. The success of performance marketing has become diluted […]

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